George Alexander and the Work of the Actor-Manager

At the St. James's Theatre in London between 1891 and 1918, through a range of strategies including the support of new writers, and adaptation of fiction to the stage, Alexander sustained professional status through practices that continue to be reflected in the cultural industries today. A range of evidence is employed including production reviews, anecdotal accounts, financial records, and personal correspondence, to reveal how he operated as a business entrepreneur as well as an artistic innovator.