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Abstract
Nothing forces media economics in a way digitization does. How will media enterprises in the future reach sufficient turnaround, how will they perform, how will they generate income? How can media economics, how can even the consumer cope with producers of content not longer getting their share of selling the haptic medium, the individual and the collective budget for media mainly going to gadgets and devices? How do we have to measure companies of the industry using paywalls and claiming ancillary copyright? What is happening on the side of reception, which are the offers being appreciated, which are the ones being not consumed at all? How could all of this be measured, how can regulation and merit impact secure a future oriented media culture, without being criticised for paternalistic intervention?
This volume of the Nomos series in media economics focuses on these and other questions and should be seen as a trial to develop the major and meaningful fields of current discussion in media economics. It represents the essence of the annual conference of the section “media economics” in the German Society for Journalism and Communication Sciences held at Ostfalia University in Salzgitter and Wolfsburg.
With contributions by:
Pascal Barro und Gabriele Siegert; Leyla Dogruel, Elena Frense und Yannic Glowitz; Michael Eble und Thomas Winkler; Annika Ehlers und Harald Rau; Britta Gossel; Hardy Gundlach und Ulrich Hofmann; Lorenz Grünwald und Joachim Haupt, Jörg Müller-Lietzkow; Tassilo Pellegrini, Harald Rau; Christian Raupach, Christoph Sommer und M. Bjørn von Rimscha; Felix Sattelberger; Robert Schlegel; Anke Trommershausen; Bartosz Wilczek; Carsten Winter
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Hersteller
Nomos Verlagsgesellschaft mbH & Co. KG
Waldseestr. 3-5
nomos@nomos.de
www.nomos.de
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