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Essential Knowledge for the Aspiring Media Professional

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Buch. Hardcover

2020

xviii, 170 S. 29 s/w-Abbildungen, 12 s/w-Zeichnungen.

In englischer Sprache

Taylor & Francis. ISBN 978-0-367-40559-5

Format (B x L): 15,2 x 22,9 cm

Gewicht: 470 g

Produktbeschreibung

Essential Knowledge for the Aspiring Media Professional provides readers with the skillset needed to produce professional, high-quality video content in today’s competitive media landscape.

The author draws on over two decades of industry experience to offer strategies for how to develop a sense of design, adopt a holistic approach to the media production process, and craft a distinct idea for a project’s intent and form. In five in-depth chapters, the book delves into topics ranging from pre-production and planning processes to technical considerations and post-production methods. It concludes with an overview of career opportunities for aspiring media-makers.

This book is an invaluable resource for students and professionals alike looking to hone creative production techniques within a broad range of formats and environments, particularly those requiring effective marketing and advertising-oriented content.