Scenographic Fashion Design - Zur Inszenierung von Mode und Marken

In recent years, the staging of fashion and brands has become a flourishing field for the discipline of scenography. The cultural studies essays gathered together in this volume are studies and theoretical investigations on a new form of branding by means of holistic and synthetic forms of transmission and translation in a broad network of players in the fashion industry. With the neologism 'scenographic fashion design', Pamela C. Scorzin uses striking case studies to introduce in detail a highly innovative field of a holistic and transmedia praxis of scenography in the postmodern culture of convergences.