Palgrave Studies in Political Marketing and Management
Gillies / Raynauld / Turcotte
Political Marketing in the 2021 Canadian Federal Election
Political Marketing in the 2021 Canadian Federal Election
Mensah
Political Marketing and Management in Ghana
Political Marketing and Management in Ghana
A New Architecture
Hughes
Market Driven Political Advertising
Market Driven Political Advertising
Social, Digital and Mobile Marketing
Downer
Campaigning and Governing in Australian Politics
Gillies / Raynauld / Turcotte
Political Marketing in the 2021 Canadian Federal Election
Political Marketing in the 2021 Canadian Federal Election
Pettitt
Recruiting and Retaining Party Activists
Recruiting and Retaining Party Activists
Political Management at the Grassroots
Gillies / Raynauld / Turcotte
Political Marketing in the 2019 Canadian Federal Election
Political Marketing in the 2019 Canadian Federal Election
Bennett
Applying Public Opinion in Governance
Applying Public Opinion in Governance
The Uses and Future of Public Opinion in Managing Government
Elder
Marketing Leadership in Government
Marketing Leadership in Government
Communicating Responsiveness, Leadership and Credibility