Palgrave Studies in Marketing, Organizations and Society

Martin / Stewart

Maladaptive Consumer Behavior

Maladaptive Consumer Behavior

Maladaptive Consumer Behavior

Theory, Research, and Intervention

Theory, Research, and Intervention

Fachbuch2024BuchPalgrave Macmillan UKISBN 978-3-031-60198-9

Guido

Godfather Marketing

Godfather Marketing

Godfather Marketing

Prophecies for the Markets of the Future

Prophecies for the Markets of the Future

Fachbuch2024BuchPalgrave Macmillan UKISBN 978-3-031-69010-5

Kucuk

Visualizing Marketing

Visualizing Marketing

Visualizing Marketing

From Abstract to Intuitive

From Abstract to Intuitive

Fachbuch2nd ed. 20232024BuchPalgrave Macmillan UKISBN 978-3-031-18217-4

2nd ed. 2023

Bendle / Wang

The Customer Asset

The Customer Asset

The Customer Asset

Understanding and Managing its Value

Understanding and Managing its Value

Fachbuch2023BuchPalgrave Macmillan UKISBN 978-3-031-47420-0

Smith

Marketing Effectiveness and Accountability in SMEs

Marketing Effectiveness and Accountability in SMEs

Marketing Effectiveness and Accountability in SMEs

A Multimethodological Approach

A Multimethodological Approach

Fachbuch2023BuchPalgrave Macmillan UKISBN 978-3-031-13399-2

Saini / Paul / Parayitam

Contemporary Trends in Marketing

Contemporary Trends in Marketing

Contemporary Trends in Marketing

Problems, Processes and Prospects

Problems, Processes and Prospects

Fachbuch2023BuchPalgrave Macmillan UKISBN 978-3-031-36588-1

Kucuk

Visualizing Marketing

Visualizing Marketing

Visualizing Marketing

From Abstract to Intuitive

From Abstract to Intuitive

Fachbuch2nd ed. 20232023BuchPalgrave Macmillan UKISBN 978-3-031-18214-3

2nd ed. 2023

Bendle / Wang

The Customer Asset

The Customer Asset

The Customer Asset

Understanding and Managing its Value

Understanding and Managing its Value

2023eBook (PDF mit Wasserzeichen)Springer International PublishingISBN 978-3-031-47421-7

Saini / Paul / Parayitam

Contemporary Trends in Marketing

Contemporary Trends in Marketing

Contemporary Trends in Marketing

Problems, Processes and Prospects

Problems, Processes and Prospects

2023eBook (PDF mit Wasserzeichen)Springer International PublishingISBN 978-3-031-36589-8

Smith

Marketing Effectiveness and Accountability in SMEs

Marketing Effectiveness and Accountability in SMEs

Marketing Effectiveness and Accountability in SMEs

A Multimethodological Approach

A Multimethodological Approach

2022eBook (PDF mit Wasserzeichen)Springer International PublishingISBN 978-3-031-09861-1

Kucuk

Visualizing Marketing

Visualizing Marketing

Visualizing Marketing

From Abstract to Intuitive

From Abstract to Intuitive

2nd ed. 20232023eBook (PDF mit Wasserzeichen)Springer International PublishingISBN 978-3-031-18215-0

2nd ed. 2023

Stewart

Financial Dimensions of Marketing Decisions

Financial Dimensions of Marketing Decisions

Financial Dimensions of Marketing Decisions

2019eBook (PDF mit Wasserzeichen)Springer International PublishingISBN 978-3-030-15565-0