Marketing and Communication in Higher Education
Greco
Scholarly Publishing in the Humanities, 2000-2024
Scholarly Publishing in the Humanities, 2000-2024
Marketing and Communications Challenges and Opportunities
Greco
The College Textbook Publishing Industry in the U.S. 2000-2022
The College Textbook Publishing Industry in the U.S. 2000-2022
The Search for Competitive Marketing Strategies
Greco
The College Textbook Publishing Industry in the U.S. 2000-2022
The College Textbook Publishing Industry in the U.S. 2000-2022
The Search for Competitive Marketing Strategies
Branch / Christiansen
The Marketisation of Higher Education
The Marketisation of Higher Education
Concepts, Cases, and Criticisms
Leong
How Culture, Technology, and Consumer Expectations Shape Modern Student Evaluations
Lowrie
Understanding Branding in Higher Education
Understanding Branding in Higher Education
Marketing Identities