European Advertising Academy
Gunina / Waiguny
Advances in Advertising Research XIII
Advances in Advertising Research XIII
Frontiers of Advertising: Re-considering Its Shapes and Forms
Vignolles / Waiguny
Advances in Advertising Research XIV
Advances in Advertising Research XIV
Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
Vignolles / Waiguny
Advances in Advertising Research XIV
Advances in Advertising Research XIV
Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
Waiguny / Vignolles
Advances in Advertising Research (Vol. XII)
Advances in Advertising Research (Vol. XII)
Communicating, Designing and Consuming Authenticity and Narrative
Vignolles / Waiguny
Advances in Advertising Research (Vol. XII)
Advances in Advertising Research (Vol. XII)
Communicating, Designing and Consuming Authenticity and Narrative
Vignolles / Waiguny
Advances in Advertising Research (Vol. XII)
Advances in Advertising Research (Vol. XII)
Communicating, Designing and Consuming Authenticity and Narrative
Waiguny / Rosengren
Advances in Advertising Research (Vol. XI)
Advances in Advertising Research (Vol. XI)
Designing and Communicating Experience
Banks / De Pelsmacker / Okazaki
Advances in Advertising Research (Vol. V)
Advances in Advertising Research (Vol. V)
Extending the Boundaries of Advertising
Verlegh / Voorveld / Eisend
Advances in Advertising Research (Vol. VI)
Advances in Advertising Research (Vol. VI)
The Digital, the Classic, the Subtle, and the Alternative
Christodoulides / Stathopoulou / Eisend
Advances in Advertising Research (Vol. VII)
Advances in Advertising Research (Vol. VII)
Bridging the Gap between Advertising Academia and Practice
Cauberghe / Hudders / Eisend
Advances in Advertising Research IX
Advances in Advertising Research IX
Power to Consumers
Zabkar / Eisend
Advances in Advertising Research VIII
Advances in Advertising Research VIII
Challenges in an Age of Dis-Engagement
Bigne / Rosengren
Advances in Advertising Research X
Advances in Advertising Research X
Multiple Touchpoints in Brand Communication