Posset

Media Economics in Austria

A Comparison to Germany on Print, Television, Radio and the Internet

lieferbar ca. 10 Tage als Sonderdruck ohne Rückgaberecht

64,19 €

Preisangaben inkl. MwSt. Abhängig von der Lieferadresse kann die MwSt. an der Kasse variieren. Weitere Informationen

auch verfügbar als eBook (PDF) für 64,19 €

Fachbuch

Buch. Softcover

2023

xiv, 133 S. 12 s/w-Abbildungen, 6 Farbabbildungen, Bibliographien.

In englischer Sprache

Springer. ISBN 978-3-658-42194-6

Format (B x L): 14,8 x 21 cm

Gewicht: 203 g

Produktbeschreibung

At a time when the media are facing a severe loss of trust, what is needed above all is education. How does media work? What are the economic dependencies? How is media content created and how is it consumed? What challenges does digitization bring, and why is it more important today than ever to understand the world of media? It is questions of this nature that this book addresses. It helps interested readers to understand how the media works, especially in relation to social media and digitalization - to be able to distinguish which media are trustworthy and to understand why independent journalism is so important. The Content - How media works & what role journalism plays in the age of social media. - What makes it so difficult for traditional media today & why the Internet is both a curse and a blessing. - What the classic media have to do to make the Internet work for them. The author Markus POSSET is a well-known Austrian media manager, investor, management consultant, lobbyist and political advisor. Among other things, he was COO of Echo Medienhaus Group, Managing Director of Verlagsgruppe News and thus head of the two leading Austrian media "Profil" and "Trend", as well as Managing Director of Mediengruppe Österreich. He also works as a lecturer at the Vienna University of Applied Sciences for Journalism & Media Management. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.

Topseller & Empfehlungen für Sie

Ihre zuletzt angesehenen Produkte

Autorinnen/Autoren

  • Rezensionen

    Dieses Set enthält folgende Produkte:
      Auch in folgendem Set erhältlich:

      • nach oben

        Ihre Daten werden geladen ...