Tourism as Memory-Making

“This book makes a timely and much anticipated intervention in scholarship on tourism and memory-making. Alena Pfoser’s insightful, illuminating and rigorously researched analysis of Russian encounters at three former Soviet destinations demonstrates the methodological and conceptual potential of taking tourism seriously in our efforts to comprehend contemporary cultural memory.” —Dr Jessica Rapson, King’s College London Until recently the Russian Federation used to be one of the largest markets for outbound travel. Among Russians’ favourite destinations were cities that used to be part of the Russian Empire and the Soviet Union, and are now located in the independent nation-states bordering Russia. This open access book provides an empirically rich and conceptually sophisticated account of the mnemonic interactions between Russians and their neighbours in the shadow of empire and geopolitical confrontations. Based on extensive ethnographic research with tourists and tour guides in the cities of Tallinn, Kyiv, and Almaty before Russia’s full-scale war on Ukraine, it analyses the practices through which cultural memories are performed in tourism encounters, as well as the forms they take. Imperial nostalgia, the production and consumption of national pasts, and memory diplomacy are discussed as key modes of remembering in tourism. Through the case of Russian tourism, the book argues for an invigoration of research on memory and tourism, which despite the significance of tourism for the circulation of cultural memories has so far received surprisingly little attention. Bringing debates in memory, heritage and tourism studies into a dialogue, the book expands the field of study beyond museums and heritage sites and puts forward a transnational approach that acknowledges diverse and entangled modes of remembering in tourism, situates memory-making in a wider political context and reflects on its geopolitical implications. Alena Pfoser is Senior Lecturer in Communication and Media Studies at Loughborough University, UK.