Agritourism Marketing in Africa

This edited volume takes a multi-faceted approach, giving readers insights into the role of digital and social media marketing in the agritourism industry in Africa. Each chapter provides theoretical and practical implications of how agritourism’s marketing strategies could benefit business communities and fuel tourism development in under-researched African contexts. With empirical case studies, this book balances theory and experimentation, providing a thorough explication of the tools and techniques of agritourism digital and social media marketing, corporate communications and corporate reputation management. Brighton Nyagadza is a Digital Marketing academic currently with the York St. John University (YSJU), London Campus, England, United Kingdom, full member of the Marketers Association of Zimbabwe (MAZ), an Associate of The Chartered Institute of Marketing (CIM), United Kingdom and Power Member of the Digital Marketing Institute (DMI), Dublin, Ireland. Farai Chigora holds a Doctorate in Business Administration from University of KwaZulu-Natal (South Africa), and is Senior Lecturer in Business Science in the College of Business, Peace Leadership and Governance, Africa University in Zimbabwe. Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society. Dr. Hassan has been working for the tourism industry as a consultant, academic, and researcher for over 20 years. Abu Bashar is currently working as a software consultant in a leading IT firm in the Kingdom of Bahrain. He is also associated with the MTC (Micro Training Centre) as an instructor for Digital marketing and allied subjects.