Wine Tourism and Sustainability

As climate change continues to threaten the viability of wine regions, sustainable practices have become essential for the survival of the sector. In this context, wine tourism must minimize cultural and environmental damage while improving the economic and social well-being of the region.

In line with SDG 8, in particular target 8.9, this book argues that wine tourism can be considered as a catalyst for the environmental sustainability of wineries. Chapters highlight the economic, socioeconomic, environmental, socio-cultural impact of wine tourism around the world, before concluding with a look to the future trends and challenges. It features best practices from around the world that wineries and wine tourism companies can incorporate into their core business functions to make their operations more sustainable and also showcases how wineries have designed their tourism offerings to meet sustainable tourism development objectives.

Javier Martínez-Falcó, PhD, is an Assistant Professor in the Management Department at the University of Alicante, specializing in Strategic Management, with a focus on Green Intellectual Capital and Knowledge Management of wineries.

Bartolomé Marco-Lajara, PhD, is a Professor at the University of Alicante. He is an accomplished author and researcher, affiliated with the Tourism Research Institute and has lead the 'Next Tourism Generation Alliance' and 'Tourist Observatory of the Valencian Community' projects. He is currently director of the Management Department and main researcher of the DECI-GLOBAL research group.

Eduardo Sánchez García, PhD, is Assistant Professor at the Department of Business Management at the University of Alicante. He specializes in the study of industrial agglomeration, knowledge management and innovation, focusing on the energy sector and the wine industry.

Luis A. Millán-Tudela is an Assistant Professor in the Management Department at the University of Alicante specializing in business longevity and the factors influencing company survival, working within the DECI-GLOBAL research group. He also teaches strategic management in the Business Administration program at his University.