Machavariani / Geibel

Chances and Challenges of Digital Management

Proceedings of the International Scientific-Practical Conference (ISPC 2022)

lieferbar ca. 10 Tage als Sonderdruck ohne Rückgaberecht

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Standardpreis

160,49 €

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Fachbuch

Buch. Softcover

2024

264 S. 13 s/w-Abbildungen, 54 Farbabbildungen, Bibliographien.

In englischer Sprache

Springer Nature Switzerland. ISBN 978-3-031-45603-9

Format (B x L): 15.5 x 23.5 cm

Gewicht: 406 g

Produktbeschreibung

This book presents selected contributions to the International Scientific-Practical Conference 2022 (ISCP 2022) organized by East European University (Georgia) and E-Commerce Institute (Germany). It discusses the possibilities of digital management under current conditions, highlights recent technological advances, and addresses further marketing perspectives. The topics covered include digitalization, digital transformation, e-commerce, artificial intelligence, big data, blockchain, online marketing, the transformation of small and medium-sized businesses, digital law, digital social innovation, and digital ethics.