Fansegmentation und Fanpsychologie

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Abstract In the past, marketing budgets determined the popularity of an artist, while today ‘subscribers’ and ‘likes’ as well as good social media performance matter. But what is the value of a ‘like’ and a ‘subscriber’ and what potential lies in these fans, the most committed promoters of an artist? Why are some fans more committed and emotionally bound to an artist than others? This book tries to answer these questions and shows how the fans of a mainstream pop artist can be selected. This selection provides suggestions as to action that can be taken in the field of influencer marketing. Which fans should be convinced to support an artist and how can they be deployed to boost an artist’s popularity? This book is intended for all artists, managers and marketing experts who want to know their fans better. But it is also for all the fans who want to understand themselves and their passion a bit better.