Business Recovery in Emerging Markets

The book analyzes the recovery process of different industries and sectors from the global health pandemic, as well as its collateral effects. Focusing on emerging markets, it examines the underlying factors that have impeded recovery and how businesses in various sectors have (or have not) responded. The chapters take both a micro and macro approach, surveying the topic from both organizational and national perspectives. Divided into sections on public policy, innovation, and social responsibility, this work explores the parameters of business and economic perspectives for the construction of effective models to pursue an effective recovery. It will appeal to scholars studying how business responds in the new normal. Andrée Marie López-Fernández is a Professor and Researcher at the School of Economics and Business Administration at the Universidad Panamericana, Mexico. Her research areas of interest include corporate social responsibility, social media and viral marketing, governance and consumer behavior. Dr. Andrée Marie is an Associate Editor for Emerald Emerging Markets Case Studies Journal, and has been conferred as a member of the Mexican National System of Researchers by CONACYT. Antonia Terán-Bustamante is a Researcher and Professor at the School of Economics and Business Administration at the Universidad Panamericana, Mexico, and is a member of the Mexican National System of Researchers by CONACYT. Her research is focused on Human Capital, Competitiveness, Innovation, and Entrepreneurship.