Cultural Cinematics and Bollywood

“Cultural Cinematics and Bollywood” highlights the deeper significance of Bollywood films, emphasizing their role beyond entertainment. These films serve as a platform for India's soft power, offering a cultural identity statement that challenges Western hegemony. Bollywood resonates with global audiences, particularly in the Global South, where it creates a unique cultural experience. For North Africans, Bollywood has been a key source of information about Indian culture, with themes of love, class struggles, and colonial history that transcend language, geography, and religion. The vibrant visuals, songs, and dances appeal universally, influencing audiences to embrace Indian fashion, music, and cuisine. This book explores how Bollywood promotes Indian culture globally, creating a bridge between nations and fostering a shared cultural understanding.