Kavoura / Borges-Tiago / Tiago

Strategic Innovative Marketing and Tourism

Current Trends and Future Outlook—10th ICSIMAT, Ionian Islands, Greece, 2023

lieferbar, ca. 10 Tage

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Standardpreis

42,79 €

Preisangaben inkl. MwSt. Abhängig von der Lieferadresse kann die MwSt. an der Kasse variieren. Weitere Informationen

Fachbuch

Buch. Softcover

2024

xxix, 1044 S. 11 s/w-Abbildungen, 103 Farbabbildungen, Bibliographien.

In englischer Sprache

Springer. ISBN 978-3-031-51040-3

Format (B x L): 15,5 x 23,5 cm

Das Werk ist Teil der Reihe: Springer Proceedings in Business and Economics

Produktbeschreibung

This open access book presents the latest findings of researchers from around the globe who presented their work at the 10th international conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2023. It provides an up-to-date information and discusses current trends, issues, and debates, both theoretical and practical research, on strategic innovative marketing and tourism and applications from social media and emerging technologies in Artificial Intelligence and the Internet of Everything. Topics covered in the chapters include social media in marketing and tourism hospitality, culture, strategic tools, and techniques employed and implemented by some of the top research laboratories in the world to the industry. This book brings together work from both academia and industry and continues the successful impact of the previous years' conference on the academic discussion of the topics.