The Palgrave Handbook of Consumerism Issues in the Apparel Industry

This handbook offers a comprehensive overview of consumerism issues in the textile, apparel and fashion industry, illustrating the impact of consumerism on the sector with a focus on SDG 12: Responsible Consumption and Production. The book presents a synthesis of mainstream and emerging thinking and studies on green, ethical, social and environmental issues. Currently, marketing practices place emphasis on sustainability and social responsibility. Although corporate strategies embrace this notion by claiming to be socially responsible and environmentally friendly, the truth is still debatable. In light of this, scholars and practitioners need to effectively and convincingly respond to consumer concerns on sustainability by adapting their business practices. Split into seven parts, the Handbook covers theoretical challenges on sustainable consumerism in the apparel industry, the influence of sustainable consumerism, conceptual frameworks and cross-cultural consumer behaviour, macro and micro issues, innovative trends, and communication. With discussion of pressing issues such as modern slavery, greenwashing, social media, luxury consumption and sustainable development, the book also illustrates the practical implications from a marketing and production point of view in this sector. Hans Rüdiger Kaufmann has worked in Germany, Manchester, Budapest, and Liechtenstein in banking, consulting and academic positions. He was called Full Professor at the University of Nicosia in 2013. Since 2016, he is additionally Professor of International Sales Management and Chair of the English Master Programs at the University of Applied Management Studies, Mannheim. Mohammad Fateh Ali Khan Panni is an Assistant Professor (Business Administration) at the National Institute of Textile Engineering and Research, Bangladesh. He has an MPhil degree from Multimedia University, Malaysia (MMU) in Consumerism. His major research areas are Consumerism, Green and Sustainability and Customer Centric Marketing Strategies. Demetris Vrontis is the Vice Rector for Faculty and Research and a Professor of Strategic Marketing Management at the University of Nicosia, Cyprus. He is also the President of the EuroMed Academy of Business and the Managing Director of Gnosis Mediterranean Institute for Management Science. He is a certified Chartered Marketer and a Chartered Business Consultant.