Jansen / Aldous / Salminen

Understanding Audiences, Customers, and Users via Analytics

An Introduction to the Employment of Web, Social, and Other Types of Digital People Data

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42.79 €

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auch verfügbar als eBook (PDF) für 42.79 €

Fachbuch

Buch. Hardcover

2023

xix, 152 S. 1 s/w-Abbildung, 27 Farbabbildungen, Bibliographien.

In englischer Sprache

Springer. ISBN 978-3-031-41932-4

Format (B x L): 16,8 x 24 cm

Gewicht: 476 g

Das Werk ist Teil der Reihe: Synthesis Lectures on Information Concepts, Retrieval, and Services

Produktbeschreibung

This book presents the foundations of using analytics from the laboratory, social media platforms, and the web. The authors cover key topics including analytics strategy, data gathering approaches, data preprocessing, data quality assessment, analytical methods, tools, and validation methods. The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The authors also cover on data sources, such as online surveys, crowdsourcing, eye tracking, mouse tracking, social media APIs, search logs, and analytics triangulation. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics. The authors conclude by examining the validity of online analytics.