Peer Effects in Green Transformation: Leveraging Social Learning

The global energy crisis has led to a growing debate on the need to expedite the phasing out of fossil fuels. Highlighting the advantages of adopting renewable energy solutions can act as a driving force for positive change in this field. Therefore, it is crucial to include educational aspects in policy development to encourage local decarbonisation. This study employs the diffusion of innovations theory as its research framework to determine the extent to which social learning can facilitate the adoption of renewable energy solutions by individual household residents. Furthermore, the study examines the extent to which social learning can impede the uptake of renewable energy solutions by individual household residents. The content presented in the chapters will be beneficial for educators who are developing interventions based on social learning mechanisms, as well as for engineers who are designing innovative solutions, including those using systems dynamics modelling, and for individuals who are undertaking actions to implement a green transition.