Innovate to Grow

“Managing and sustaining innovation befuddles most firms. All recognize its importance for organic growth, but few have mastered the art. It is not an overstatement to suggest that George Day’s new book provides the recipe for corporate leaders to master the innovation art. His four “innovation disciplines” enlivened with myriad illustrations of best innovation practices from leading firms provide corporate leaders the pathway to not only mastering the art of innovation but to winning in our increasingly turbulent environment.” —Liam Fahey, Partner, Leadership Forum Leadership teams that want their firm to grow faster must excel at innovation. This book offers a robust and tested approach that is used by organic growth leaders, who have learned to master the four innovation disciplines. The first discipline is to demonstrate a sustained leadership commitment to having the best innovation talent and capabilities. They use these resources to turn their innovation flywheels faster by: capturing better opportunities sooner, containing the inevitable risks of innovation, and then excelling with the messy and creative work of innovation. They are much better at using technology advances such as Gen AI to improve their innovation processes and practices. Whether you are a seasoned senior leader, an aspiring manager or a contributor to an innovation team, you’ll learn how your firm can get and keep a growth advantage. George S. Day is the Geoffrey T. Boisi Professor Emeritus at the Wharton School of the University of Pennsylvania. He founded the Mack Institute for Innovation Management at Wharton, where he is presently a Faculty Emeritus in Residence. He has consulted on innovation and strategy issues with dozens of firms and served on 12 for-profit and not-for-profit Boards of Directors.