Columbus

The Revolution Your Customers Want

Delivering on Customer Commitments

lieferbar, ca. 10 Tage

58,80 €

Preisangaben inkl. MwSt. Abhängig von der Lieferadresse kann die MwSt. an der Kasse variieren. Weitere Informationen

Fachbuch

Buch. Hardcover

2024

4 S. 84 s/w-Abbildungen, Bibliographien.

In englischer Sprache

Springer. ISBN 978-1-84628-357-4

Format (B x L): 15,5 x 23,5 cm

Das Werk ist Teil der Reihe: Decision Engineering

Produktbeschreibung

Manufacturers have for too long been myopic in how they run their businesses. The more complex the manufacturing processes, the more myopic they have become, looking to cost-reduce their way to market leadership.

The Revolution Your Customers Want is about switching from an inward-centric, myopic view a company has of itself to one that brings the customers’ needs to the centre of global manufacturing strategies. It contains examples of how manufacturers who have been inwardly focused in their management approach have been able to turn their organizations around by streamlining how they sell and fulfil customized products. Simplifying the complex sales approaches used to sell customized products is at the heart of the revolution customers want from manufacturers: transparency and efficiency in how customized products are managed from quote through fulfilment. Measuring the performance of manufacturing from the customers’ perspective is critical to providing this revolution, and this book aims to show through pragmatic and hands-on case studies how manufacturers can accomplish this.

This unique approach will be of great interest to executives in manufacturing companies, marketing and channel management, global sales, as well as Chief Information Officers and IT professionals. It will also be a useful reference for graduate students studying international marketing, international business or channel management and undergraduate students studying business.

Topseller & Empfehlungen für Sie

Ihre zuletzt angesehenen Produkte

Autorinnen/Autoren

  • Rezensionen

    Dieses Set enthält folgende Produkte:
      Auch in folgendem Set erhältlich:

      • nach oben

        Ihre Daten werden geladen ...