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Burton / Yamin / Young

International Business and Europe in Transition

Palgrave Macmillan UK

ISBN 978-1-349-24556-7

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Bibliografische Daten

eBook. PDF

2016

XVII, 266 p..

In englischer Sprache

Umfang: 266 S.

Verlag: Palgrave Macmillan UK

ISBN: 978-1-349-24556-7

Weiterführende bibliografische Daten

Das Werk ist Teil der Reihe: The Academy of International Business

Produktbeschreibung

This volume of the Academy of International Business series looks at International Business in the context of a rapidly changing Europe. Leading contributors have come together to present the latest research, attempting to answer a number of important questions: * is the vision of a Single European market realistic? * what are the barriers to its achievement? * what are the prospects for Eastern Europe? * how should firms enter East European markets? * what does the process of transition imply for corporate policy?

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